Member engagement is a dynamic process and there is essence in keeping communities engaged and you do that by sustaining attention to how you educate and inform members. There are several best practices proven to boost community engagement through education, communication and accountability. These practice areas are designed to help support a well-informed member base.

1. Develop a range of interesting, fun or topical ways that you can draw on to “force mingle” your members with one another. If your constituents can’t find fun ways to “force mingle” with each other, they won’t be able to know what really matters in their community. In addition to an organized advocacy program to inform and educate your community (which goes beyond the scope of this guide), instituting these best practices will ensure that members who may be interested in pending legislations that affect their interests can actually know about these legislations and help them learn about, monitor and communicate their opinions on legislations that impact them, as well as rally support for said interests as a group.

Best Practice 1.1: The more you create membership acquaintances through different networking events the greater benefit you will reap from it.

Benefit: The process of building relationships facilitates in creating a strong base that can generate greater awareness. It is through networking that exchange of ideas can take place that will facilitate the growth and development of the advocacy venture.

Best Practice 1.2: Use the wide variety of social networks to realize the value of linking up with more members.

Benefit: The wide variety of networks offers the ease with which members can keep in touch with each other and a host of other new members. The ever popular services like Facebook, Twitter, LinkedIn, and Box provide opportunities for expanded social contacts and social causes. Continual communication with members increases engagement levels which ultimately lead to renewing memberships, registering for events, making donations, participating in and contributing to online conversations.

2. Organize a strong public policy advocacy venture–where members are given clear objectives and can help craft and drive policy based on real time advocacy platform that engages members around common issues and providing a platform to take action on behalf of the group.

Best Practice 2.1: Select policy approaches and assessment. Know who are the key players, their position and the benefits or risks of supporting or opposing their activities.

Benefit: Selecting a policy approach can help you understand the merit of the approach-whether policy is based on solid scientific evidence, the benefits of the policy to the community and getting members to support or oppose it.

Best Practice 2.2: Public policy as an effort to influence public policy by providing information, speaking to decision makers, demonstrating benefits for policy change and other such activities that encourage the adoption of the desired policy change. Endeavor to understand the position of allies and opponents.

Benefit: Working for change at the policy level has the potential to more directly affect people’s lives providing greater benefits to members. Knowing your allies and opponents provides the context in which policy advocacy efforts are developed.

3. Use member engagement software. Member engagement software is a unique online advocacy software platform that combines tools like online groups, event management, email communication, and other social technology to attract and retain members, maintain high levels of engagement and increase revenue.

Best Practice 3.1: Get more from the online advocacy software for engagement and collaboration that allows you to guide groups to contribute, review and prioritize thoughtful responses to well developed, open-ended questions.

Benefit: Online advocacy software is the only collaboration application that allows you to uncover groups of people with the simplicity of email, the workflow of survey tools, and the confidence, flexibility and documentation of a professionally facilitated process.

Best Practice 3.2: Use blogs, file and media libraries, and chapter management tools to create available member benefit that members truly value. Become the hub of your industry by collaborating with your members on issues impacting them, your industry and your organization.

Benefit: Keeping members engaged over time with valuable discussion forums, targeted email communication and personalized notification when information your members value is added to the community. Since all members do not communicate the same way, help keep members engagement based on 3 options to participate in your community-online forums, email listservs, your online community mobile apps. Along with increasing revenues from new membership dues, keeping members engaged using online advocacy software also provides opportunities for significant non-dues revenue through events, online vendor programs and advertising in your online community.


By yanam49

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